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How the real estate industry benefits from the digitization of parking spaces

Progressive digitization and innovative trends are shaping not only the development of the real estate sector itself, but also real estate management companies today more than ever. Outdated processes and the associated high demand for human and material resources still often prevent efficiency and profitability. In this blog article, learn more about the trends in the industry, how digital solutions optimize tasks and processes, and what role digital parking management systems play in this.

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Trends in the real estate industry 2023

The influence of technological transformations and trends has long since found its way into previously traditional economic sectors such as real estate. Various factors such as demographic and urban development, but also sustainability and digitization, are influencing the trends in the sector and with them the demands and needs for real estate and the environment in which it is built. This leads to a continuous emergence of trends, which are presented below.

Neighborhood development

Designing and developing new and existing urban spaces that are worth living in influences not only urban planners and architects but also real estate and construction companies. To create living spaces where people can work, live and recreate sustainably, an interplay of the physical design of buildings including parking areas, the surrounding infrastructure, squares and green spaces within the neighborhood is crucial. This creates an engaging environment that promotes social interaction and helps improve quality of life. In the course of neighborhood development, there is a growing need for efficient mobility hubs that connect neighborhoods with each other as well as with city centers.

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Mixed-Use Real Estate

Mixed-use properties are more in demand than ever, especially in cities, as they combine commercial and private use of a property under one roof. They make efficient use of limited space in urban areas and, by combining residential and office space as well as services and leisure facilities in one place, they shorten distances and offer residents and users a high degree of convenience. For real estate companies, mixed-use properties are attractive primarily due to economic factors, as they avoid vacancies, for example, and are more resilient to market changes due to their variable use options. The possibility of flexible use means that they meet the growing needs of neighborhood development and are therefore an indispensable component in urban areas.

Sustainable real estate design

The aspect of sustainability is playing an increasingly important role in the design and implementation of real estate. Even existing buildings are being revitalized and adapted to changing economic or ecological conditions - the integration of charging options for e-mobility and integrated solar systems are becoming increasingly common or even mandatory by law. For real estate and construction companies, energy-efficient and resource-saving buildings not only result in economic advantages due to increased efficiency, but also increase the market value of the property. Efficient processes thanks to digitalization in the area of parking space management not only reduce the necessary infrastructure, but also wear parts of barrier systems and their regular replacement.


The real estate sector was considered a conservative industry for a long period of time. The integration and use of digital technologies as well as system solutions in various areas of the real estate lifecycle - from planning and development to sales, leasing, management, and use of the properties - only picked up speed in recent years. Potential tenants and buyers use digital solutions, for example, to search for suitable properties on online platforms or use smart home devices in their own homes. Real estate managers, on the other hand, benefit from optimized processes and efficiently used resources and the resulting economic advantages when using digital technologies such as smart parking solutions.

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Digital parking management: how it creates added value for real estate

Both private and large real estate management companies are increasingly turning to digital solutions to manage their buildings. These make it easier to manage complex tasks and reduce workloads. For example, processes can be optimized and costs reduced through automation. The digitization of areas such as the management and control of parking areas, which are not part of the core competence of property managers, hold enormous potential. Not only efficiency and profitability can be increased, but also the value of the real estate.

Digital parking management in residential and office buildings

Property managers of residential and office buildings benefit from many advantages when using digital parking management systems on their parking areas. Managing parking areas via a central dashboard simplifies internal processes and reduces administrative effort, while different user groups and their conditions can be managed easily and without administrative effort if required. In addition, property managers receive detailed data on the utilization of their parking spaces, which they can use to optimize them. Economic advantages result from the elimination of cost-intensive barrier systems. Implementing a digital parking solution based on license plate recognition not only enhances the image of a property, but can also increase its value in the long term.

Digital parking management in retail

The use of digital parking solutions in retail parking areas such as supermarket operators or DIY stores facilitates the control of these parking areas. Parking spaces provided by retailers are available free of charge for customers to make their purchases. Illegal parkers often occupy the parking spaces intended for customers, which are free of charge for a limited period of timeIf these spaces are occupied by illegal parkers, this means lower sales for retailers and personnel efforts to control the spaces. Digital parking solutions, such as those from Peter Park, automatically determine the maximum parking time through automatic license plate recognition. If this is exceeded, automated tracking takes place. Retail employees can thus devote themselves to their actual duties in the business and the availability of parking spaces for retail customers is ensured. Free available spaces and a pleasant parking experience thus support visitor frequency and sales figures.

In the case of shopping centers that house both retail and other businesses, such as medical practices, fitness centers or cinemas, the management of different conditions for different user groups plays an important role. With a digital parking management system, the administrative effort for managing the different conditions is reduced to a minimum - saving administrative resources and minimizing customer inquiries. A barrier-free system, which is also based on Knenzeichenereknnung, not only significantly reduces acquisition and maintenance costs, but also offers visitors seamless entry and exit without stopping at the barrier, which prevents backups, especially at peak times. The option of paying both in cash at the machine and by NFC, card or app as part of digital parking adds to customer satisfaction and rounds off a user-friendly parking experience.

Conclusion: The real estate industry benefits from digitization in the long term

Progressive digitization and innovative trends are strongly shaping the real estate sector and its administrations. Outdated processes often hinder efficiency and profitability. Factors such as demographic or urban development are influencing the sector and the emergence of trends such as the development of neighborhoods, mixed-use properties and the implementation of digitized technologies and system solutions. If these are used in real estate to simplify processes and reduce both administrative and economic expenses, not only efficiency grows, but also market value and attractiveness for tenants and buyers.

Digital parking management holds enormous potential and represents an attractive solution approach to increase the efficiency and thus the profitability of real estate by automating processes.

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