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Did you know? Your parking lot has a lot of untapped potential!

When companies talk about efficiency, customer experience, or employer branding, hardly anyone thinks about their own parking lot. This is understandable—parking areas seem inconspicuous, function "somehow," and are rarely a strategic focus. But this is often where there is surprisingly large, untapped potential. Potential that makes everyday life easier for your employees, gives your customers a positive first impression of your company, and helps you reduce effort and costs while increasing sales.

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This potential lies dormant in your parking lot—for you, your employees, and your customers.

Where much potential remains untapped

For you as a company or parking space owner, managing parking spaces often involves a lot of effort and unnecessary costs that have nothing to do with your core business. As a result, many spaces are not actively managed at all—and this means that valuable (revenue) potential remains untapped.

For your employees and customers, the stress usually begins at the entrance: long waiting times at barriers, stopping to take a ticket or show ID—especially during rush hour. This costs time, nerves, and creates a bad atmosphere.

If your parking lot is not monitored at all, the situation worsens: unauthorized parkers block parking spaces, employees drive around looking for a free space, and customers turn away in frustration—in the worst case, straight to the competition.

In short: Parking spaces often cause unnecessary hassle and you waste potential every day. But it doesn't have to be that way. With digital parking management based on modern license plate recognition, you not only solve these challenges, you transform your space into real added value for everyone involved.

The opportunity for you as a parking space owner 

Digital parking management transforms your parking lot into a real asset. The benefits for you are as varied as they are compelling:

  1. Less effort = More time for what matters

They significantly reduce the administrative and monitoring effort that you and your staff have to spend on parking issues. With a digital parking system, all processes run automatically and smoothly—from entry to billing. This saves time, minimizes errors, and allows your team to focus on their core business again.

  1. Lower costs = higher sales potential

Mechanical barrier systems are no longer necessary. This not only saves on high acquisition costs, but also on repairs and regular maintenance—a clear advantage for your budget.

  1. Fewer illegal parkers = More available parking spaces

Automated 24/7 monitoring ensures that the number of illegal parkers and non-payers is significantly reduced. This means that your parking spaces are actually available to authorized employees and customers, and revenue losses are minimized.

  1. Simple activation = minimal administrative effort

You and your team can assign parking permits or special conditions directly in the dashboard with just a few clicks. No physical cards or keys—everything is digital and requires minimal administrative effort.

  1. Full control = Flexible pricing

You have full control over rates and offers: flexible prices during peak hours, "first hour free" for customers, or special long-term parking rates—everything can be easily controlled digitally.

  1. Data-driven decisions = Greater efficiency

Digital parking management provides valuable insights thanks to anonymized parking data: utilization, average parking duration, peak times, and much more. With this data, you can optimize parking spaces, rates, and business models and increase the efficiency of your spaces in the long term.

  1. Digitalization = Greater sustainability

The elimination of tickets and barriers reduces paper consumption, traffic jams, and traffic searching for parking spaces. This lowers CO₂ emissions, improves air quality, and makes your company more environmentally friendly.

  1. Better parking experience = Higher satisfaction and loyalty

Stress-free entry and exit, free spaces for guests, and flexible payment options ensure a positive parking experience, higher customer satisfaction, and employee retention. Satisfied employees and customers are happy to return, increasing your long-term revenue.

In summary: With digital parking management, you not only unlock significant savings potential (in terms of time and costs), but also untapped revenue potential. This allows you to transform your parking lot into a real asset.

Calculate your potential savings with a digital parking system now!

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The potential for your customers and employees

As already mentioned, a digital parking lot not only makes your business more efficient and opens up more potential, it also changes the parking experience for those who use your spaces every day—your customers and your employees.

Stress-free arrival and departure = less frustration

Your parkers no longer have to wait at barriers and stop to take tickets or show ID. This saves time and stress, and the workday or visit begins in a relaxed manner.

More available spaces = shorter search times

Thanks to automated control, more parking spaces are available to authorized users. This is because illegally parked vehicles no longer block spaces.

Greater flexibility = greater comfort

Digital systems offer various, uncomplicated payment methods—from online payments on smartphones to on-site payments at parking meters. This allows employees and visitors to pay for their parking flexibly.

Positive parking experience = Higher satisfaction

Those who park without stress start the day more motivated and are happy to return. Customers feel well looked after, employees feel valued.

Unlock the full potential and turn your parking lot into a profit center for your company, your employees, and your customers!

ContactGet non-binding advice

Your parking space as a strategic asset

Often, your own parking space is only seen as a hygiene factor—but it actually has enormous potential. With digital parking management, you can transform your space into a real asset: you save time, reduce costs, increase utilization, and at the same time create a stress-free parking experience for your customers and employees.

A digital parking lot provides valuable data for strategic decisions, reduces frustration, and ensures greater satisfaction. And best of all, it turns your parking lot into an active revenue driver without high investment costs. In addition, parking space management can be implemented easily, quickly, and cost-effectively.

Arrange a meeting with our team of experts now

Non-binding potential analysis of your parking space
Answers to all your questions
All information about our data protection-compliant system solution
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Frequently asked questions about parking space monitoring

What is digital parking space monitoring?

Digital parking space monitoring is a technology that makes it possible to automatically monitor and manage parking spaces. Systems such as license plate recognition and real-time data analysis are used to check parking duration, detect violations and monitor parking space utilization in real time - without any manual intervention.

What are the advantages of digital parking space monitoring?

Increased efficiency: Automatic monitoring reduces administrative effort.

Cost reduction: Low hardware usage and minimal maintenance reduce operating and investment costs.

Betterparking space utilization: Real-time monitoring ensures that parking spaces are available for the right users.

Ease of use: Easy parking for your users without manual barriers or tickets.

Data protection: Our solutions are GDPR-compliant and ensure secure data storage.

How does license plate recognition work?

License plate recognition scans the license plates of vehicles entering or leaving a parking space. The system records the parking time and checks whether the parking regulations are being adhered to. Violations such as exceeding the parking time or missing parking fees are automatically detected and processed accordingly.

Is digital parking space monitoring secure and compliant with data protection regulations?

Yes, our systems are GDPR-compliant and meet all legal requirements for the protection of privacy. The data collected is processed in compliance with data protection regulations and only the information necessary to monitor the parking process is stored.

How quickly can digital parking space monitoring be implemented?

The digital solution is often implemented within a day. All you need are scanners and signs to inform users of the parking rules. We install quickly and without major structural changes or long downtimes. Make an appointment now!

What types of parking areas can I monitor with the digital solution?

Our solution is suitable for all types of parking areas, both indoors and outdoors. It can be used in shopping centers, airports, hotels, health centers, swimming lakes, beaches and mountain railroads. Digital parking surveillance is scalable and customizable to meet the requirements of any parking area.

How do my customers benefit from digital parking space monitoring?

With digital parking space monitoring, your customers benefit from a stress-free parking experience. They no longer have to search for a parking space or worry about parking tickets. Our real-time data ensures that parking spaces are always used optimally, and automated parking time control ensures that third-party parkers are kept away.

Can digital parking space monitoring be integrated with other systems?

Yes, our solutions can be easily integrated with other systems and parking apps to further improve the user experience. We offer flexible integrations that make it possible to connect different systems such as online payment or charging stations for electric vehicles.

Are foreign licence plates also recognised?

Yes. Number plates from all European countries can be recorded.

Do drivers have to slow down when entering?

No. Drivers only have to comply with the speed limits of the applicable road traffic regulations.

How does number plate recognition work?

The license plate of a vehicle is automatically recognized when entering and exiting. There is no permanent video recording. Only when a license plate number is recognized is a one-off recording of the license plate area made in compliance with data protection regulations.

How does the system behave in rain or snow?

The license plate scanner is equipped with a weather protection and heating element and is designed for all weather conditions.

Does the number plate recognition also work in the dark?

Yes, license plate recognition works in the dark with the help of additional infrared lighting.

Where can Peter Park be used?

The solution is suitable for all clearly defined parking areas away from public roads. The technology can be used both indoors and outdoors. For example, outdoor parking spaces, parking garages or underground garages.

Who is responsible for data protection?

Peter Park is responsible for the data protection-compliant operation of the parking system.

Does the registration of licence plates have to be reported to the respective data protection authority?

No, you do not have to report the number plate recognition to the data protection authority.

Is number plate recognition allowed in Germany?

Yes, in compliance with the applicable GDPR.

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